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Direct To Consumer (DTC)

  • Abercrombie names new brand leadership team

    New Albany, Ohio - Abercrombie & Fitch Co. has named a new brand leadership team the retailer hopes will collectively help drive the Abercrombie brand forward.  

    The new brand leadership team includes the following executives:

    • Stacie Beaver, general manager for Abercrombie Womens. Having held a variety of senior positions at Abercrombie for more than 15 years, Beaver most recently led the Bottoms business for men and women across Hollister and Abercrobmie.
     

  • Abercrombie hopes shakeup will revive sales

    Abercrombie & Fitch Co. has formed a new brand leadership team to help drive the struggling company forward.  

  • QVC adds some hipster cred with acquisition

    QVC just gained some credibility among hipsters and millennials by buying a popular Internet flash sale site that caters to those younger shoppers.

  • Three Thoughts on Real-Time Consumer Product Interactions

    I recently participated in an SAP-sponsored panel discussion on Game-Changers Radio about how consumer product companies are using real-time consumer insights and engagement. Buoyed by constant customer connectivity, consumer product firms are gaining a much clearer and timelier picture of their end customers, and also directly engaging them near or in real time.

  • Stores fail to deliver the goods

    Oakland, Calif. – Stores are apparently failing to deliver the goods when it comes to providing customers the products they want, when they want them. New research from supply chain technology provider GT Nexus shows that 75% of U.S. adults have found a product unavailable in a store in the past 12 months.

    And 38% of U.S. adults experienced in-store stock-outs often or very often in the past 12 months.

  • Head merchant at Cabela's is stepping aside

    Sporting goods retailer Cabela’s is making some changes in its executive leadership.

    The company announced that Brian J. Linneman, EVP and CMO, will transition from his current position and become a strategic adviser to the company.

  • QVC buys struggling online retailer for $2.4 billion

    Englewood, Colo. – Home shopping retailer QVC is expanding its omnichannel reach. QVC parent company Liberty Interactive Corp. is purchasing struggling online retailer Zulily Inc. for $2.4 billion in cash and stock.

  • Report: Amazon considering yet another delivery method

    Seattle – Amazon.com has no shortage of innovative ideas on connecting customers to the products they buy, and reportedly is considering yet another new delivery method. According to GeekWire, Amazon has filed a patent application to use public transportation to help get goods to customers.

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