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Forever 21 connects consumers with new app
Forever 21 is heeding the popular wisdom that mobile devices serve as omnichannel remote controls with its new app.
The fast-fashion chain is unveiling a new Android app and updating its existing iPhone app. Designed to enhance the shopping experience in-store and online, the app features five key touch points, including:
• F21 Inspiration – displays shoppable editorial stories, shop by outfits, lookbooks and exclusive videos.
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Birchbox puts together team for brick-and-mortar expansion
Judging by its recent executive appointments, online beauty subscription retailer Birchbox is getting more and more serious about expanding in the physical space.
The company has named Benjamin Fay as VP of retail development and customer experience, with responsibility for translating the Birchbox brand experience into store design and overseeing execution of the retailer’ s off-line growth.

