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Yogasmoga, the made-in-America, Yoga-inspired athletic apparel retailer, is coming home.

The company, which is based in New York City, will open its first Big Apple location this spring. The store, in the NoHo section of downtown Manhattan, marks a continued commitment to expansion for the eco-conscious brand, which opened 10 stores in 2015.

A new study of the retail habits of Generations Y and Z shows that the different age groups differ when it comes to using computers for online purchases versus shopping at brick-and-mortar stores.

A new GfK survey revelaled that Baby Boomers have been slower to adopt the smartphone as a shopping device. But when it comes to making purchases with a desktop or laptop computer, Boomers registered similar levels to Generation Y (40% and 43% respectively), while Gen Z came in at just 32%.

A first-of-it-kinds promotion involving Dick’s Sporting Goods and highlighting the capabilities of the UbeRUSH delivery service vows to have championship T-shirts in the hands of Carolina Panthers or Denver Broncos fans less than two hours after the Super Bowl ends.

While rumors of Amazon launching a chain of physical bookstores seem to be exaggerated, there is no question that pure-play retailers are beginning to make inroads into the brick-and-mortar channel. Over the past couple of years, e-tailers as diverse as Warby Parker, Bonobos and Birchbox have not only opened stores, but committed themselves to expanding in the space.

Here are a few good reasons for virtual enterprises to consider selling items in a “real” environment.

Buy Online, Pickup at Your Store

Lululemon Athletica will open the first U.S. outpost of the brand’s design incubator “lab” format in downtown Manhattan, in March.

It’s only the second location for the unusual concept. The first, opened in 2009, is in the company’s hometown of Vancouver, British Columbia.

Lululemon Athletica will open the first U.S. outpost of the brand’s design incubator “lab” format in downtown Manhattan, in March.

It’s only the second location for the unusual concept. The first, opened in 2009, is in the company’s hometown of Vancouver, British Columbia.

Amazon.com has been typically tight-lipped about the performance of its Handmade at Amazon online arts and crafts marketplace since its October 2015 launch. However, Amazon has shared some exclusive early results with TheStreet. Find out if Etsy needs to be worried. [TheStreet]

It’s the beginning of a new era at long-suffering American Apparel.

On Friday, the company announced it has emerged from Chapter 11 as a private company after successfully implementing its reorganization plan. The announcement comes days after the Delaware bankruptcy court gave its approval to the plan.