Direct To Consumer (DTC)

I’ve seen the future of retail. And it’s not all online, not by a long shot.

First, let’s deal with the elephant in the room. Yes, traditional brick-and-mortar retailers are confronted with challenges on multiple fronts. Adapting stores to accommodate today’s digitally savvy and demanding customers is no easy feat.

As teen retailers deal with competition from online as well as off-price and fast-fashion brands, one teen retailer is flourishing — with aggressive store expansion plans.  

JackThreads is the latest company seeking help to stay afloat.   The online men’s retailer has cut its staff down to a skeleton crew with mass layoffs over the past two weeks, and is on the hunt for a buyer, according to Fortune.   

Women’s apparel retailer J.Jill is returning to the public arena after more than a decade of private ownership.   The retailer on Monday said it has launched an initial public offering of 11.67 million shares. The IPO is expected to have a price range of between $14.00 and $16.00 per share.   J.Jill has been approved to list its common stock on the New York Stock Exchange under the ticker “JILL.”  

TJX Cos. is preparing to debut a new retail banner.   Speaking on the chain’s quarterly call with analysts, TJX CEO Ernie Herrman said the company will open four home goods stores in the United States under a new nameplate this year, CNBC reported.   The new concept will allow TJX to enter new markets and sell products that it hasn't currently penetrated with its HomeGoods footprint, Herrman said, according to the report.     

A disruptive retail climate and underperforming categories took their toll on HSN during the fourth quarter.   HSN’s net income was $43.5 million for the quarter, or 82 cents per share, ended December 31, 2016, compared to $59.7 million for the same period last year. This exceeded analysts’ estimates of 74 cents per share.  

The Limited is in line to get a new lease on life.    Sycamore Partners has won the auction for the e-commerce business and intellectual property of the bankrupt women's apparel retailer with a bid of $26.8 million, according to Reuters.   

Better inventory management and reduced promotions are helping to keep Chico’s FAS on the right financial path.   For the 13 weeks ended January 28, 2017, Chico’s reported net income of $13.5 million compared to a net loss of $21.1 million for the same period last year.   

HSN’s feature, “The Beauty Spy,” uses social media to introduce shoppers in the United States to new, emerging and exotic beauty trends. Now it is coming to the small screen.   The program, which can be seen on HSN’s social media platforms, including Facebook, Instagram and SnapChat, will become a monthly program appearing exclusively on HSN — a move that will deliver a multi-platform experience to viewers.