Direct To Consumer (DTC)

A clothing brand know for its "radical transparency" is putting down roots in its hometown.   Everlane will open its first permanent brick-and-mortar location, in San Francisco. The opening date hasn't been announced yet, but the company has posted a variety of available jobs, including "flagship store leader," on its website.  The storefront, on Valencia Street in the city's Mission District, is already identified with the brand's "100% Human"  tagline.   

Amazon isn’t wasting any time in entering the booming meal kit category.  

An important demographic for many retailers appears to be staying home more these days.   In remarks at  Fortune’s Brainstorm Tech Conference in Aspen, Colorado, Target CEO Brian Cornell cited an 11% dip in shopping activity among Hispanic consumers in the past several months. (A Target spokesman said later he was referencing industrywide data from the NPD Group, The Star-Tribune reported.)   “There’s almost a cocooning factor,” Cornell said.  

Dick's Sporting Goods Inc. is shutting down its women's fashion/fitness store format.    Dick's is closing its two existing Chelsea Collective stores on August 6. Dick's launched the brand in 2015, but it never expanded it in any signficiant way.   

Over the next three years, outdoor lifestyle apparel retailer Toad&Co. plans to open 20 new brick and mortar stores.    With news of store closings by powerhouse brands likely swirling around in your head, you may be tempted to make sure you read that number correctly. It’s been dizzying for sure. So why would an apparel retailer be looking to expand its brick and mortar footprint in this environment?    

Amazon has found a way to further expand its foothold in the grocery industry.   The online giant has submitted a trademark application that will enable it to enter the meal kits business. The move will directly rival meal kit provider Blue Apron, according to CNBC.  

Walmart’s e-commerce arm is making it easier for New Yorkers — especially those without a doorman — to get their deliveries.   Jet.com is teaming up with Latch, a provider of smart building access technologies, to integrate a reader-style electronic access product in 1,000 buildings in New York City. The installation, which is being paid for by the partners, will give more than 100,000 residents the ability to retrieve orders electronically, according to TechCrunch.  

Adidas has upped its game with a store that celebrates the heritage and vibe of its Venice Beach, California, locale.     The company has opened a 5,900-sq.-ft. store on Abbot Kinney Blvd., Venice Beach, dedicated to its Originals brand. The store combines such classic lines as Stan Smith with new ones such as NMD. The space will also house immersive events and installations on a regular basis in order to encourage localized experiences, create community among streetwear lovers and connect with local culture enthusiasts.

As Cole Haan expands its breadth, the retail experience must remain consistent — regardless of the touchpoint shoppers use.    In partnership with Aptos, the specialty retailer now has a platform that delivers a seamless customer experience throughout the entire shopping journey. Regardless of whether shoppers visit one of the company’s 259 stores across 30 countries, or shop online, now they will get a unified experience.