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Ad effectiveness accolades overlook sales impact
Walmart dominated the airwaves this holiday season and the investment paid off, according to advertising measurement firm Ace Metrix which compiled a list of the most effective holiday ads.
Walmart topped the list with a heartwarming spot called Christmas Magic which featuring a selfless child donating a toy he desired to the Salvation Army only to discover he was the recipient of the same toy on Christmas Day. Walmart aired more than 40 unique pieces of holiday-themed creative this season, making it the most prolific advertiser of the season, according to Ace Metrix.
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Sam Edelman Apparel has new president
Brown Shoe Company-brand Sam Edelman, in partnership with leading apparel manufacturer Kellwood Company, has appointed Leslie Singer as president of Sam Edelman Apparel, a new division within Kellwood.
Singer joins Kellwood from NYDJ, where she lead sales and merchandising for women’s sportswear. Her responsibilities spanned all channels of distribution, including department stores, specialty stores and direct business outlets, such as Zappos and Amazon. Under her leadership, the company saw double-digit growth for more than three years.