Macy’s bolstering omnichannel initiative

Macy’s plans to build a major direct-to-consumer fulfillment center near Owasso in Tulsa County, Okla., to support continued sales growth driven by Macy’s omnichannel strategy.

The site is strategically located near the intersection of 76th St. North and Lakewood Ave., about 12 miles north of Tulsa. The company is expected to invest more than $170 million in the facility.

Construction of the 1.3 million-sq.-ft. facility is expected to begin in spring 2014, with operations starting in April 2015 and the first orders shipping in summer 2015. When fully operational, the Tulsa fulfillment center is expected to employ approximately 1,500 full- and part-time people year-round. In addition, another 1,000 or more temporary seasonal employees are expected to be hired each year to handle a significantly higher level of online orders from customers during the holiday shopping season. Between 350 and 500 construction jobs are expected as the facility is built.

“The rapid growth of Macy’s direct-to-customer shipments, rooted in our omnichannel approach to business, requires us to continue to strategically add fulfillment capacity so our customers can receive their orders quickly and efficiently. Customers today are shopping whenever, however and wherever they prefer — via stores, desktops and mobile devices — and we continue to invest to meet the customer demand,” said Terry J. Lundgren, chairman, president and CEO of Macy’s. “We have rolled out fulfillment capability to 500 Macy’s stores nationwide, as well as built three major fulfillment centers during the past seven years. Our new Tulsa County facility will represent another significant expansion of our shipping capacity, particularly to customers in central and southern regions of the United States.

The company selected Tulsa County from among more than 150 sites in multiple states, as the company seeks to expand its presence in northeast Oklahoma.

Direct-to-customer orders originating from, the Macy’s app and Macy’s stores currently are handled by the company’s fulfillment centers in Goodyear, Ariz.; Portland, Tenn.; and Martinsburg, W.Va., as well as by fulfillment functions at 500 Macy’s stores. Direct-to-customer orders originating from, Bloomingdale’s app and Bloomingdale’s stores are handled primarily by a fulfillment center in Cheshire, Conn., as well as all 37 Bloomingdale’s stores.