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Marketing lessons from The Avenue
The Avenue has used Partners in Education programs to foster community relations since 1998. These programs provide marketing opportunities for each of the five Avenue properties in the Southeast.
Taking a cue from the TLC television show “What Not to Wear,” for example, The Avenue worked with high school fashion marketing students to award $1,000 makeover packages including wardrobe, hair, makeup and other prizes. More than 40 teachers applied for the makeover, which was sponsored by Van Michael Salon, LensCrafters, Chico’s, Talbots and Aerosoles.
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New mixed development planned for Philadelphia
Philadelphia – A new $500 million retail/residential development is reportedly planned for downtown Philadelphia. According to the Philadelphia Inquirer, a block of stores located on Market Street between 11th and 12th Street in Philadelphia will be razed or moved to make way for a new complex that will be known as East Market.
