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Macy’s tests in-store artificial intelligence tool
It won’t help you find Pikachu, but a new mobile tool from Macy’s will assist shoppers in navigating the store. The department store retailer is piloting “Macy’s On Call,” a solution that lets in-store customers use their mobile phones to interact with an artificial intelligence (AI) platform powered by IBM Watson. The Satisfi intelligent engagement platform provides the connection between the mobile tool and the Watson platform. -
Mall of America joins virtual reality revolution
Mall of America is using leading-edge technology to enhance the on- and offsite customer experience. The Bloomington, Minnesota-based center is the latest retail participant to adopt virtual reality (VR) technology. A new, VR-based immersive experience allows customers to “see” retail, entertainment and live events within the mall.

