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Retail loyalty is big business
Customers who belong to a retailer’s loyalty program spend more — significantly more — than those who do not. That’s according to a new study by Accenture Interactive, which found that members of retailers’ loyalty programs generate between 12% and 18% more revenue for retailers than those who do not belong. The report was based on a survey of U.S. retailers across specialty, big-box, department, drug and convenience stores.