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Express enlists Kate Upton as brand ambassador
Express has enlisted swimsuit model Kate Upton as its brand ambassador, making her the first celebrity spokesperson to be a part of the brand's ad campaigns in the last decade.
To kick off the partnership, Upton will host the Express Spring-Summer 2014 Runway Show at the Raleigh Hotel in Miami Beach, Fla., Thursday, March 13. The retailer will then debut Upton in advertising campaigns beginning fall 2014.
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First Data: Harsh winter cuts into February sales
Atlanta -- Severe winter weather hindered shopping activity in February, according to First Data Corp.'s SpendTrend report, which tracks same-store POS data by credit and debit cards, closed loop prepaid cards, EBT, and checks from the nearly four million retail locations serviced by First Data.
Consumer spending was also restrained by the termination of emergency unemployment insurance, a reduction in food stamp benefits and low-income growth, First Data said.