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Bon-Ton changes nameplate in two Michigan markets
York, Pa. -- The Bon-Ton Storesannounced it will convert its Elder-Beerman nameplate in two markets in Michigan. Elder-Beerman stores in Howell and Monroe will be converted to the company’s Carson’s nameplate.
“We are making this strategic change in nameplates as a result of a marketing review,” said Brendan Hoffman, president and CEO. “The usage of Carson’s nameplate will allow us to communicate more effectively and provide us the opportunity to expand our outreach to more consumers.”
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Kmart adjusts back-to-school offerings to reflect changing trends
Hoffman Estates, Ill. -- Kmart is responding to changing trends affecting the "back-to-school" experience with a number initiatives designed to meet the needs of its consumers.
According to Kmart, more public schools are requiring uniforms and others are now adopting a year-round school calendar. In response, Kmart has adjusted its approach to back-to-school by increasing the number of stores that sell uniforms and aligning its back-to-school sales periods by region to match that of the local school districts.