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ShopperTrak: April 2012
Total U.S. shopper traffic in retail stores and malls for April 2012
Warm weather and shifting holidays in March caused retail foot traffic to dip in April. Retail foot traffic in April was 7.6% lower from March, and 2.7% lower on a year-over-year basis. The slow April is the first in the past 3 months to experience a decline in year-over-year and month-over-month retail foot traffic.
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Sears launches localized shopping portal
HOFFMAN ESTATES, Ill. — Sears has launched SearsLocalAd.com, an online service that provides customers with access to additional local deals beyond the weekly Sears print circular or Sears.com. The online shopping portal is dedicated to local customers, allowing them to shop smarter by previewing new local deals updated every week, and includes enhancements for Sears' Shop Your Way Rewards members.