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DSW Q2 income up 15%
Columbus, Ohio -- DSW Inc. improved upon its results from the second quarter of fiscal 2012 in the second quarter of this fiscal year, reporting increases in net income, sales and same-store sales. The company had net income of $33.7 million, including net after-tax losses and charges, a 15% boost from reported net income of $29.3 million a year earlier.
In addition, net sales rose 9.7% to $562 million. Same-store sales increased 4.4%.
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Experience Counts
In retail, as in life, experience is everything. Whether it’s online, on a smartphone or in the store, it really doesn’t make a difference. A bad experience will turn off customers, while a good one will build brand advocates. It’s always been like that, of course. But today’s technology-enabled shoppers have changed the rules of the game by upping the stakes considerably.
