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How retailers can achieve differentiation with shopper-centric merchandising
By Jeff Weidauer, jweidauer_@_vestcom.com
One of the drawbacks of today’s connected global economy is the pervasive homogeneity in nearly everything. One can visit any state -- indeed, nearly any country -- and see many of the same stores and restaurants offering the same products.
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Verizon Wireless stores are going green
Basking Ridge, N.J. -- Eighty-five Verizon Wireless Communications Stores across the country have been awarded the Environmental Protection Agency’s Energy Star certification, placing Verizon Wireless among the top third of retailers with certified buildings nationwide and the leading wireless retailer.
Additionally, 41 Verizon Wireless stores have received LEED (Leadership in Energy and Environmental Design) certification from the United States Green Building Council (USGBC).