-
Report: C-store traffic declines in Q3
Houston -- A Tuesday report by NPD Group found that total consumer traffic through convenience stores was down 2.1% in the third quarter, compared with the same period last year.
NPD’s convenience store market research reports that the traffic decline this quarter was largely driven by lower purchase frequency (5.9 visits per 30 days), but was also influenced by a slight decline in the overall reach of the channel (only 50.2% of consumers aged 16+).