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New price/assortment ads hitting at ideal time
The timing of Walmart’s new ad campaign couldn’t be better with Easter a week away, and a considerable amount of sales volume associated with that holiday still in play. Walmart should be able to get its share of that spending as the heavy rotation of ads reminds shoppers of its everyday low prices on the broadest assortment in the land and an easy price match guarantee.
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Mobile is Best Buy's new calling
MINNEAPOLIS -- Best Buy said that it plans to open hundreds of wireless device stores, as well as expand online and in China in an effort to be more competitive as consumers up their online shopping. The chain is also scaling back the size of its signature namesake format.
In an analyst conference Thursday, the retailer unveiled plans to shrink square footage at big-box stores by 10% over the next three to five years, a move that Best Buy said will eventually save $70 million to $80 million annually.