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Sobey’s extends loyalty agreement with Alliance Data
Stellarton, Canada – Canadian supermarket chain Sobey’s Inc. has signed a cross-Canada, long-term agreement with loyalty and marketing solutions provider Alliance Data Systems Corp. Under the agreement, Sobeys-owned banners in Atlantic Canada, Quebec, Western Canada, and northwestern Ontario, will remain sponsors in the Alliance Air Miles Reward Program. In addition, other Sobeys-owned banners in western Canada will also issue Air Miles reward miles beginning in fall 2014.