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ECRM: Retail circular advertising trends, August 2014
ECRM compared retail circular advertising in August 2013 versus August 2014 and noted trends occurring across top retail chains. Back-to-school season was in full swing, yet the drug retailers took opposite approaches to their promotions. Walgreens featured multiple BTS promotions on each of its front pages both this year and last. On the other hand, CVS’s front pages did not feature any traditional school/office supplies, instead focusing on the cosmetics category in three of its four August 2014 circulars.
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Staples Canada expanding use of renewable energy
Toronto - Staples Canada is expanding its Bullfrog Power partnership to support renewable energy in four additional stores. Through the partnership, Bullfrog Power injects clean, renewable electricity onto the grid to match the amount of energy the Staples facilities use.
