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Zippo debut gives new meaning to “specialty retail”
The Zippo brand is familiar to anyone who has ever smoked and apparently there is enough equity in the name to support two stores inside Las Vegas casinos.
The zippo brand is synonymous with those old fashioned lighters that required users to refill with liquid fuel and occasionally replace the flint. Not anymore, at least according to Zippo executives, who contend Zippo has made the transition to that of a lifestyle brand while its traditional lighters enjoy enduring popularity.
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Safeway gets second request for merger info from FTC
Pleasanton, Calif. -- Safeway Inc. has received a request for additional information and documents from the Federal Trade Commission ("FTC") in connection with the FTC's review of the previously announced agreement and plan of merger among Safeway and Albertson’s.