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Survey: Online groceries are habit-forming
Although not many consumers are currently shopping for groceries online, those who do are likely to be repeat customers.
According to “The 2016 Online Grocery Shopper,” a survey of more than 500 U.S. online consumers from Toronto-based grocery technology provider Unata, 8% of consumers bought groceries via Internet in 2015.
However, 93% of those shoppers said they are “likely” or “very likely” to buy groceries online in 2016.
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Google expands Express assortment
Google is testing a new range of products for its Google Express online delivery service.
Google is now offering fresh grocery items, such as milk and bread, for delivery through Google Express in the San Francisco and Los Angeles markets. The company is partnering with local outlets of retailers including Costco, Whole Foods and Smart & Final in San Francisco and Costco, Whole Foods and Vincente Foods in Los Angeles to fulfill orders, which can include alcohol and frozen items.

