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Survey: Apps offer too much for too little
NEW YORK — More than half of consumers believe that apps are not expensive, according to a new survey by consulting firm Simon-Kucher & Partners.
“It takes a long time to upgrade free users to the paid product and app makers need to strike a better balance between free and paid offerings. It needs more time and management attention to get right.”
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Walmart tops list of most valuable U.S. retail brands; Macy’s, Amazon biggest risers
Dayton, Ohio -- Walmart holds on to the top spot in the annual ranking of the 50 most valuable U.S. retail brands from branding consultancy firm Interbrand. The discounter’s brand value is put at $141 billion (up 1% from the 2012 report.). By comparison, the second-highest ranked U.S. brand, Target Corp., has a value of $25 billion. The Home Depot is solid at number three, with a brand value of nearly $23 billion.