The top 50 retailers in the United States processed an estimated 39.8 million transactions online over the holiday weekend spanning Thursday, November 23 through Sunday, November 26, according to Hitwise.
Roughly 65% of consumers made a purchase (online/store) this year over the Thanksgiving holiday weekend, with 15% incremental uplift versus last year and a weighted average spend of $420.
The smaller, flexible-format stores that Target introduced in urban settings like downtown Chicago are moving into new areas guided by a different real estate strategy.
With the holiday’s fast approaching, the Internet is running rampant with news of the iPhone X stealing the holiday shopping limelight and Amazon’s Black Friday deals.