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Room for improvement on reputation
Despite considerable efforts by Walmart in recent years to improve its reputation, a recent Harris Interactive Reputation Quotient poll shows the company has considerable room for improvement.
The study, now in its 13th year, surveyed 17,500 consumers about their perceptions of the 60 most visible companies in America. Not surprisingly, a fair number of those were major national retailers who have become household names. Walmart ranked 41st overall on the list of 60 companies and 10 other retailers were ranked ahead of Walmart.
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Survey: Sam's Club and Publix tops in customer experience
Waban, Mass. -- Research results released Tuesday by Temkin Group, which rates the customer experience of 206 large companies across 18 industries, showed that only eight companies deliver excellent customer experience: Sam's Club and Publix led the pack, followed by Starbucks, Subway, Chick-fil-A, Aldi, Winn-Dixie, H.E.B., and credit unions.
According to the 2012 Temkin Experience Ratings, in its second year, 76 companies (37% of the total) earned "poor" or "very poor" ratings.