Apparel

London – Net-A-Porter is reportedly partnering with Harper’s Bazaar on an interactive ad. According to Luxury Daily, Net-A-Porter’s display ad on the Harper’s mobile site lets consumers type in a keyword that will help personalize the landing page they go to.

Predictive text helps consumers more quickly fill in the keyword. They are then brought to a customized landing page with products relating to their keyword.
 

In theory, the launch of a limited-time, 250-piece Lilly Pulitzer designer collection on Sunday, April 19 should have been a major coup for Target. Instead, it was a major disaster in marketing, CRM, and operations. By now, the story of how consumer demand for Lilly Pulitzer overwhelmed Target’s website and stores has been told many times. Let’s look at three lessons retailers (including Target) can learn from this experience.

Know Your Customer

New Albany, Ohio – Michael Jeffries, former CEO of Abercrombie & Fitch Co., reportedly did not walk away empty-handed when he retired from the company in December 2014. According to the Columbus Business Journal, Jeffries obtained at least $27 million in cash and other benefits.

New York – During World War II, Gen. Douglas MacArthur famously said, “I shall return.” Two board members of Aeropostale Inc. are taking the opposite approach.

Robert B. Chavez has advised Aeropostale that he will not seek re-election to its board of directors in 2015 due to his responsibilities and time commitments as president and CEO of Hermes of Paris Inc. Chavez will continue to serve until the 2015 annual meeting.

By Melanie Curtin, OpiaTalk

Promotions, discounts, and coupons, oh my! It’s easy to have a love/hate relationship with them. On the one hand, they’re proven to bring in business and boost conversions. On the other, they can cut into margins.

It’s often assumed that the bigger the promotion, the better it will convert. But what if it’s not about the promotion itself? What if it’s more about the delivery?
 

River Island is putting a new spin on fashion retailing at its store in Birmingham’s Bullring Shopping Centre. The U.K. retailer’s space is based upon the concept of ‘The Event,’ and it’s meant to convey the essence of being at a fashion show or art exhibit, with all the flexibility and “wow” factors inherent in such happenings.

With the NHL Stanley Cup playoffs underway, what better way for Sears Canada to spark interest in its product assortment than the addition of a brand inspired by a player who on-ice exploits earned him the best nickname ever.

Beginning this fall, Sears Canada said it will introduce “#99 The Wayne Gretzy Collection” of casual menswear. Gretzy, for those who don’t know is a hockey legend and the all-time leading scorer by a wide margin.

Kay Jewelers has launched an innovative jewelry collection designed to drive traffic to its stores this Mother’s Day.

The retailer has created Miracle Links, a jewelry collection designed with interlinking circles to symbolize the special bond between a mother and her child, now available in select Kay Jewelers stores nationwide and on Kay.com.

New York -- A major new credit agreement has been secured by the 262 store Hancock Fabric chain with Wells Fargo Capital and the newly formed Great American Capital Partners subsidiary of B. Riley Financial.

The new financing deal, executed a year and a half before an existing credit facility was due to expire, provides the struggling Hancock Fabric chain with a new five year, $100 million asset-backed credit facility from Wells Fargo and a $17.5 million term loan from Great American.

Columbus, Ohio -- Footwear big-box retailer DSW will open stores in Michigan, California, and Washington State this month.

A 20,000-sq.-ft. store will open April 30 at Pirate’s Plaza in Flint, Michigan, representing the 10th DSW store in the Detroit market.

In Bakersfield, California, DSW will open an 18,000-sq.-ft. store at Shops at River Walk, also on April 30. The Shops at River Walk store marks the company’s first in Bakersfield.