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Abercrombie & Fitch's turnaround continues
Abercrombie & Fitch's efforts to attract more shoppers are paying off, as the company reported an increase in same store sales for the fourth quarter.
The teen retailer announced adjusted earnings of $1.08 a share for the period ended Jan. 30. Net sales were $1.11 billion. Same store sales jumped 1%, the first gain in overall same store sales since the third quarter ended October 29, 2011, according to Bloomberg.
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Abercrombie turnaround continues with 30% jump in Q4 profit
Abercrombie & Fitch's efforts to attract more shoppers with a better store experience and updated merchandise mix are paying off as the retailer reported an unexpected increase in same-store sales and a 30% increase in profit for the fourth quarter.
Abercrombie said overall same-store sales rose 1% in the quarter ended Jan. 30, the first gain in the metric since the third quarter 2012. Analysts on average were expecting a decline of 0.10%. The gain in same-store sales was driven by a 4% increase in the Hollister division.

