Apparel

Apparently shifts in weather patterns have thrown yet another curve ball to the traditional retail industry.

Charming Charlie has appointed Ujjwal Dhoot as VP of marketing, based in the specialty retailer’s Los Angeles office.

Dhoot previously served as chief marketing officer for FSAStore.com, responsible for the overall growth strategy, customer acquisition and retention, analytics development and testing for the FSA-eligible products and services shop. Before that, he was VP of marketing at 20x200, an online retailer for limited edition art.

Dhoot also served as VP of marketing at PetCareRx.com.

Two major sustainability initiatives from H&M begin this month as the fast fashion retailer debuts a new line from Conscious Commerce co-founders Olivia Wilde and Barbara Burchfield and kicks off an apparel recycling effort.

The H&M Conscious Exclusive collection from Wilde and Burchfield will be available online at hm.com and in 165 stores beginning April 7. Meanwhile, H&M is set to begin is World Recycle Week initiative on April 18 which allows customers who drop off clothes at in-store collections bins to receive a 30% discount coupon.

Whether customers at its stores are looking for convenient digital payment or easy access to product and price information, vertical specialty retailer Fossil Group Inc. is uncovering new mobile-enabled store services.

Richardson, Texas-based Fossil has selected in-store technology from Aptos Inc. (formerly Epicor Retail Solutions) including the vendor’s Mobile Store POS application. The company will initially deploy the solution at about 500 of its more than 600 corporate stores.

On the heels of soaring profits and revenues in the fourth quarter, Hudson’s Bay Company said it will make higher than normal investments in growth initiatives this year, including a dramatic increase in the number of Saks Off 5th stores, store renovations and investments in technology.

Apparel retailer Express has been building its brand and upping its cool factor among millennials by signing up famous athletes and models to serve as “brand ambassadors.”

It’s just one of several tactics that the chain is using to drive its performance under the leadership of CEO David Kornberg, who took the reins in January 2015.

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When it comes to marketing spending, Deckers Brands is doing more with less.

The Goleta, California-based vertical apparel retailer is performing advanced predictive analytics on the performance of different marketing activities for its North American direct-to-consumer Ugg specialty footwear business. This includes an e-commerce site, as well as 45 stores.

Two e-commerce vets are looking to tackle one of the retail industry’s most vexing problems: returns of online purchases.

David Sobie, former senior VP of marketing & business development at flash site HauteLook, and Mark Geller, former head of mobile at the company (which Nordstrom acquired in 2011), are launching Happy Returns, which seeks to eliminate the “pain” of returns by mail by establishing a network of “Return Bars” in malls and stores where shoppers can return merchandise purchased online and get an immediate refund.