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Tapping into the restaurant playbook
To create meaningful experiences, retailers should take a page from the menu
At the Converse store on the Third Street Promenade in Santa Monica, “customization maestros” help sneaker fans manufacture their dream shoe.
Shoppers, browsing the featured iPads, choose among 150 graphics, including those created by local artists. There is a wide selection of grommets, patches and lettering, along with swap-out drawstrings of various designs and color.
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Redefining the space
Retailers, developers attempt to turn shopping centers into gathering places with stores
Digital moves fast. Business people who disregard the devastating waves of changes it leaves will inevitably be engulfed by them. Consider this rising marketplace tsunami detected by Deloitte Consulting:

