Apparel

L Brands is still being dragged down by its decision to eliminate swimwear and apparel from Victoria's Secret.   The company reported a better-than-expected profit of $138.9 million, or earnings per share of 48 cents per share for the quarter, compared with analysts' expectations of 44 cents per share.    Revenue totaled $2.76 billion, better than the $2.75 billion analysts had forecast.   

Shoppers just can't stay away from off-price stores.   Ross Stores' earned $317 million, or 82 cents a share, in the quarter ended July 29, up 15% from $282 million, or 71 cents a share, in the year-ago period. Analysts had expected earnings of $0.76 per share.   Sales rose 8% to $3.43 billion. Same-store sales increased 4%.  

Target Corp. is giving shoppers an early look at three new private brands that will debut in its stores starting in late August.    The retailer has posted details about the brands, along with photos from their look books, on its website. The three new collections are part of 12 private-label brands Target plans to launch during the next 18 months.    Here is a look at the three brands:

A New Day

A discount giant is using its newest acquisitions to connect with its millennial shoppers.   During an earnings call, Walmart revealed that it’s trendy, upscale Bonobos or ModCloth brands will soon be sold via jet.com. This move highlights how Walmart plans to leverage its Jet division to target the millennial shopper, according to Business Insider.  

Gap Inc. beat the Street in its second quarter with both bottom and top line gains, boosted by its Old Navy division and fewer discounts.    The apparel retailer earned $271 million net income, or 68 cents per share, in the quarter that ended July 29. That's up from $125 million, or 31 cents per share, a year ago.   

Target Corp. came roaring back in its second quarter from a year-long sales slump amid evidence that its investments in online and store remodels are paying off. The discounter raised its outlook for the year.   Sales rose 1.6% to $16.43 billion in the quarter ended July 29, beating analysts' estimates of $16.30 billion. Same-store sales rose 1.3%, also more than analysts had expected. Comparable digital sales surged 32%.  

The retail landscape today looks different than it did just a few years ago. Brick-and-mortar retail is becoming more diverse. Brands are embracing different operational models and integrating more closely with online and mobile channels. Retailers like Bonobos, Warby Parker and Restoration Hardware are using physical locations purely as showrooms, a new trend that appears to be gaining significant traction.  

While Wall Street cheers Urban Outfitters for not doing quite so badly as forecast, the reality is that this is a lousy set of results. Not only are the numbers sequentially worse than a pretty dire first quarter, but they also show that many of the initiatives put into play remain a long way from delivering.  

Urban Outfitters' profit and sales fell in the second quarter even as it topped Wall Street expectations.   Urban Outfitters said it earned $49.91 million, or 44 cents a share, in the quarter, down from $76.91 million, or 66 cents a share, in the year-ago period, as the retailer Analysts had expected the company to earn $0.37 per share, amid heavy discounting.    Total net sales fell 2% to $873 million, from $891 million a year ago. Analysts had expected sales of $862 million. 

When it comes to being loyal to a retailer or brand, the majority of U.S. consumers are swayed by their pocketbooks.    Nine out of 10 (92%) loyal customers rank price and value as the top factor in driving loyalty to specific retailers, followed by product/quality (79%) and variety/selection (71%), according to the International Council of Shopping Centers’ survey on brand loyalty.