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Target unveils three new brands


Target Corp. is giving shoppers an early look at three new private brands that will debut in its stores starting in late August.

The retailer has posted details about the brands, along with photos from their look books, on its website. The three new collections are part of 12 private-label brands Target plans to launch during the next 18 months.

Here is a look at the three brands:

A New Day

Apparel and footwear from this contemporary women's fashion brand will arrive in late August with jewelry and accessories launching in September. New designs across all categories will be introduced monthly.

Goodfellow & Co.

This men's apparel and accessories brand is described as "core wardrobe essential with a modern take on classic themes." Available in a range of sizes, including big and tall, it hits the stores in September, with new items dropping throughout the fall.

Project 62

Featuring modern home pieces, this brand is focused on "making environments effortlessly functional through smart solutions for urban, small-space living." It arrives on Sept. 19, with collection refreshes continuing throughout the year.

"These brands are the perfect example of what makes Target 'Tar-zhay.' Each offers incredible design, great quality and truly unbeatable value. That’s something you can find only at Target,” said Mark Tritton, Target’s executive VP and chief merchandising officer.

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