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Aeropostale launches store for Facebook fans
New York City -- Aeropostale has launched a fully integrated Facebook Store, powered by Usablenet's technology platform, that combines shopping and social media and extends full e-commerce functionality to the Aeropostale Facebook community.
In addition to being able to purchase from Aeropostale's entire online inventory, the integrated Facebook e-commerce store allows users to easily 'Like' and share items and purchases with their Facebook network - leveraging the viral nature of Facebook's news feed.
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Discounters still top choice for BTS shoppers
NEW YORK — Discount stores will continue to dominate as the destination for the majority of consumers’ back-to-school dollars this year, with office supply stores also remaining strong, according to a survey by Accenture on parents’ back-to-school shopping plans. The majority of parents (59%) will spend between $100 and $500 on back-to-school shopping this year, with 21% of consumers saying they plan to spend more than $500 this year. That’s down from 28% in 2010, indicating a decline in spending on the big ticket items for school.