Apparel

NEW YORK — Apparel retailers across the board experienced strong sales gains in April, thanks in large part to the inclusion of Easter in this year’s reporting period, leading many to raise their quarterly earnings guidance.

Warrendale, Pa. -- Apparel retailer Rue21 announced the opening of its 500th etc! store, in Franklin Mills, Pa. The etc! format was introduced five years ago to highlight the company's expanded accessories category, and has since been incorporated into all new Rue21 stores and remodels.

The five categories of etc! -- footwear, fragrance/beauty, accessories, jewelry, and the area brand of intimate apparel and sleepwear -- are merchandised together in approximately 1,000 sq. ft. within Rue21 stores and have been important in driving incremental sales.

Given the performance of Costco and BJ’s during April, it’s a safe bet that same-store sales at Sam’s Club continued to accelerate during the first quarter and will meet or exceed guidance provided at the end of the fourth quarter that called for an increase in the 1% to 3% range.

New York City -- Retailers reported strong April sales that were boosted by the late Easter holiday, which fell on April 24, three weeks later than last year. Same-store sales rose 8.9% at the 25 retailers tracked by Thomson Reuters, compared with expectations for an 8.2% increase. But the good news was tempered as retailers acknowledged that shoppers are under increasing pressure from rising gas prices and other cost increases.

MEMPHIS, Tenn. — Fred's on Thursday tallied $141.8 million in sales, representing an increase of 3% for the four weeks ended April 30, the retailer reported Thursday.

Comparable-store sales for the month rose 1.8%, versus an increase of 0.6% in the same period last year. Likewise,  Fred's total sales for the first three months of fiscal 2011 increased 3% to $484.4 million.

I’m not much of a follower of astrology and the signs of the zodiac, but I do know that 2011 is the Year of the Rabbit on the Chinese calendar.

It seems somehow fortuitous that speed and agility define a year that is all about economic recovery. And retail is moving forward at a rate that, while not exactly hare-like, is at least faster than the proverbial tortoise.

ST. PETERSBURG, Fla. -- HSN Inc. reported that total net sales for its first quarter grew 6% over the prior year to $724 million. Net sales at its HSN business increased 1% to $526.2 million, which included 7% sales growth at HSN.com. Cornerstone's net sales increased 20% to $197.8 million with e-commerce sales growth of 23%.

Adjusted EPS increased 14% to 41 cents compared with 36 cents in the prior year, the company reported. GAAP diluted EPS increased 13% to 34 cents compared with 30 cents in the prior year.

HOFFMAN ESTATES, Ill. -- Sears announced the launch of new jewelry line from designer Zaven Ghanimian. Beginning today, the Zeghani bt Simon collection will be available for purchase at Sears stores nationwide as well as online at www.Sears.com/zeghani.

Ghanimian is the son of famed jeweler Simon G and trained at his father's jewelry business before designing his solo collection.