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Brian Murphy joins DunnhumbyUSA
CINCINNATI — DunnhumbyUSA has appointed a new VP business development.
The company said Brian Murphy will be responsible in leading its growth with retail partners in consumer markets, adding that Murphy's role "is instrumental in aligning business objectives and strategy to build measurable and sustainable value as DunnhumbyUSA expands its retail footprint into industry verticals such as apparel, beauty and food service."
Murphy joins DunnhumbyUSA from SBC Advertising, a leading retail advertising agency in Columbus, Ohio.
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The Showrooming Scramble: Why Retailers Must Embrace Customer-Centered Service Innovation
By Craig LaRosa, [email protected]
A consumer walks into a store, tries on a pair of running shoes, and then hops online to buy them from someone else—10% to 15% cheaper. It’s called “showrooming” and it has a lot of businesses scrambling.