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Fruit of the Loom tries on new ad agency
BOWLING GREEN, Ky. — Fruit of the Loom has chosen Crispin Porter + Bogusky to oversee and manage advertising for the Fruit of the Loom, Vanity Fair and Russell Athletic brands.
The leading international, vertically integrated basic apparel and athletic goods company’s brands include Fruit of the Loom, Vanity Fair, Russell Athletic and Spalding. It is an independent wholly owned subsidiary of Berkshire Hathaway, which is chaired by Warren Buffett.
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Walmart and Toys ‘R’ Us most talked about brands on Facebook on Black Friday
New York -- Facebook said referral traffic to retail sites from Facebook on Cyber Monday increased 240%, compared to average referral traffic for the last several Mondays.
Among U.S. retailers, Walmart, Toys “R” Us, Macy’s, Amazon and Converse were the five most talked-about brands on Black Friday, according to Facebook’s People Talking About metric.