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Levi's names head of Dockers brand
SAN FRANCISCO — Levi Strauss & Co. announced that it has named Anne Rohosy as EVP and president global Dockers.
As Dockers president, Rohosy will be responsible for all product, marketing and business operations for the global khaki brand, reporting to Levi Strauss & Co.pPresident & CEO John Anderson. She moves to this Dockers leadership position after two years as a SVP, overseeing Levi’s brand commercial wholesale operations in the Americas. Prior to joining Levi Strauss & Co., she spent 15 years with Nike.
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By George, Asda looking to franchise apparel brand overseas
LONDON — Wal-Mart Stores' Asda division Asda confirmed that it was exploring opportunities to franchise its George at Asda range in markets overseas.
The company expects to announce its first overseas franchising partner in the next few months with the intention of establishing a small number of pilot stores in the Middle East in the first half of 2012.
George currently accounts for around half of Asda’s general merchandise sales and is already a growing global brand through Walmart stores in seven countries worldwide, the company reported.