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The Right Fit
Apparel retailers know success hinges on finding the right fit for their core customer — and that “fit” encompasses all aspects of the shopping experience from merchandise selection to customer service. The challenge is even greater for Casual Male Retail Group (CMRG), the nation’s largest retailer of big and tall men’s apparel and accessories.
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Big and Tall Market Reaches New Heights
Throughout the industry, retailers are reinventing strategies, changing formats and resizing footprints. While many are downsizing prototypes, Casual Male Retail Group is transitioning from traditional 3,500 sq. ft. Casual Male XL stores to a big-box Destination XL format. Dennis Hernreich, who holds the dual titles of COO and CFO for Casual Male Retail Group (CMRG), talked with Chain Store Age contributing editor Connie Gentry about the opportunities and challenges of transforming the business to better serve an expanded market.

