Apparel

Most retailers now have some sort of social presence, but too often it consists of having an account on popular social media networks and little more. Following are five examples of recent retail social media offerings that leverage social media’s unique ability to engage consumers, improve operations and boost profits.

American Eagle – ‘Rock Your Walk’

The 2014 International CES will feature a new exhibit area called “FashionWare,” focused on the latest innovation in wearable technology, event organizers announced.

Scheduled for January 7-10 in Las Vegas, the CES show, the timing is right for the FashionWare concept because the worlds of apparel, accessories and technology are becoming integrated, so much so in fact that event organizers are planning a wearable technology fashion show.

Bohemia, N.Y. -- FrontStreet Facility Solutions announced that Brian French will join the executive leadership team as VP of operations. French is the former president of Cairn Development.
 

Dallas – Neiman-Marcus Group Inc. and Hudson’s Bay Company (HBC) are reportedly seeking loans to support merger and acquisition activity.

According to Bloomberg, Neiman-Marcus is trying to secure $3.75 billion in loans to support its planned buyout by Ares Management LLC and the Canada Pension Plan Investment Board. That figure reportedly includes a $2.95 billion term loan and an $800 million asset-backed loan.

Denton, Texas — Golden Triangle Mall has announced the addition of Charlotte Russe to a list of national and regional tenants that have recently committed to or renewed leases at the renovated mall. The specialty fashion retailer will occupy 4,475 sq. ft. and will open before the holiday shopping season.

In addition to Charlotte Russe, the list of new retailers includes Buckle, Body Central, Pro Image Sports and food court eateries Italia Express, Tobu Oriental Eatery and Smoothie Paradise.

J.C. Penney Co. is expanding its kids and baby line-up with the launch of exclusive new brands, including dedicated in-store environments for Disney and giggleBABY.

Penney’s Disney shop concept ranges in size from 800 sq. ft. to 1,100 sq. ft. The branded department features toys, collectibles and children's apparel designed exclusively for Penney and showcasing various Disney characters.

It’s easy these days to get caught up in the frenzy as online sales growth outpaces total retail sales growth. But let’s not lose sight of an important fact: The physical store still remains the most crucial brand touchstone for shoppers. It’s also where the overwhelming majority of retailers still rack up their volume. And according to nearly every reputable forecast, that isn’t likely to change anytime soon.

Local cues and digital influences on the rise

Signage continues to gain importance in overall branding efforts, as retailers seek to differentiate themselves with signs tailored to local markets and to create department ambiance. And increasingly, there is a lot more participation by marketing and advertising departments in developing signage programs.

“It is not just the construction or store planning departments anymore,” said Tony Camilletti, executive VP, D/Fab, Madison Heights, Mich.