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PlayNetwork to provide music to Levi’s in 1,500 stores worldwide
Seattle -- PlayNetwork, a leader in branded entertainment media experiences, announced it is providing music programming and installing state-of-the-art media systems for the Levi's brand in 1,500 stores around the globe, including all U.S. locations.
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True Religion taps former Levi’s exec as marketing chief
True Religion Apparel has appointed Mary Alderete as the company’s chief marketing officer. Alderete, who will report to CEO David Conn, will be charged with shaping the marketing strategy for True Religion across the company’s retail, wholesale, international and e-commerce platforms.