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J.C. Penney Co. debuts three new brand shops
Dallas -- J.C. Penney Co. has unveiled details of its three newest brand shops.
The shop will debut September 1, in nearly 700 stores nationwide. , They feature dedicated in-store environments for Liz Claiborne, Izod, and a new private-label line of fashion basics line called jcp.
For a video tour, click here.
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Video Tour: J.C. Penney CEO Unveils New Shops
Ron Johnson, CEO of J.C. Penney Co., gives a sneak preview of the company’s latest wave of brand shops, which will open in nearly 700 Penney stores nationwide on Sept 1. The new shops are dedicated to three brands: Liz Claiborne, IZOD and jcp – a new exclusive brand dedicated to high-quality fashion basics.
Click here for a video tour of the new shops.
