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ShopperTrak revises holiday traffic downward based on expanded sample
Chicago -- Using new traffic forecasting metholdology, ShopperTrak now forecasts that 10% fewer shoppers will visit brick-and-mortar stores in the holiday months of November and December as compared to last year. In September, the company has projected a 1.4% decline in traffic.
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Survey: Dec. 21 to be biggest shopping day for jewelry and luxury
New York -- MasterCard Advisor’s latest MasterCard Spending Pulse survey found that there are some product categories that won’t see the biggest spending uptick on Black Friday and Cyber Monday.
The monthly SpendingPulse report anticipates that the biggest shopping day of the season for jewelry and luxury retailers will be Dec. 21 – the last Saturday before Christmas, which is becoming commonly known as “Super Saturday.”