Apparel

Entertainment retail isn't what it used to be. Today, it really is entertaining.

Take Delray Marketplace in Delray Beach, Fla., a 258,000-sq.-ft. Main Street development filled with entertainment offerings, restaurants and retailers that give you something fun to do and something fun to buy.

"Our goal was to create an entertainment, dining and shopping experience," said Jason Samreny, VP leasing with Indianapolis-based Kite Realty Group Trust, the project's developer.

Invest in the right experience for a shopping center's customers, and you will earn a return on experience. That is the business model driving Fort Worth, Texas-based Trademark Property Co., which celebrates its 20th anniversary this year.

"Do customers love being at the center? Do they come back and drive sales? That is return on experience," said Terry Montesi, Trademark chairman, CEO and founder. Experience is indispensable today when most goods and services are available online, often at a lower price.

Irvine Co.'s The Market Place is too big for one city. It sprawls across two. Split in two by Jamboree Road, the southern half of the 120-store, 165-acre center resides in Irvine, Calif. The northern half is in Tustin.

The huge regional destination center combines open-air lifestyle retail with big-box retail. Nationally known value- and quality-driven store names offer apparel, books, electronics, fitness, groceries, home furnishings and decor, movie theaters, restaurants, various services, sporting goods, toys, and on and on.

As part of Von Maur's march beyond its core Heartland markets, in 2008 it opened a 130,000-sq.-ft. anchor store at the 1.1 million-sq.-ft. The Greene Town Center, located in Beavercreek, Ohio, and owned by MPI. That store has become the fashion heartbeat of a vibrant mixed-use destination that was originally built by MPI in 2006, expanded in 2008, and slated to expand again in 2014 with another 40,000 sq. ft. of retail.

Von Maur got its start like many of its department store peers: An immigrant with an American dream opened a downtown store, customers came, they shopped, the brand took hold and took off.

In the case of the midwestern upscale department store banner Von Maur, the dreamer was German immigrant J.H.C. Petersen, who opened a downtown storefront in Davenport, Iowa, in 1872. He and his sons grew the business and sold it nearly a half-century later to a partnership that included two Austrian brothers — C.J. and Cable von Maur, whose family gained full ownership by 1937.

Liberty Center is a 64-acre, 1.1 million-sq.-ft. mixed-use development located in the North Cincinnati market. It will be comprised of 600,000 sq. ft. of retail, including at least one 200,000-sq.-ft. department store and 370,000 sq. ft. of specialty retail and restaurants. Liberty Center will also include 100,000 sq. ft. of Class A Office, a 135-key hotel and 220 luxury residential multi-family units. A 60,000-sq.-ft., 14-screen second-level upscale theater with integrated dining is also planned.

I visited my first Von Maur store in 1999, a decade after I relocated from southern boomtown Atlanta to Lincoln, Neb., a sleepy college town that only really wakes up on Husker football Saturdays. Today I am back home in Baton Rouge, La., still no bustling metropolis, but the food and football trump.

Urban Outfitters' store operations and visual teams are benefitting from a cutting-edge solution that provides upstream visibility with regard to store-delivery shipments and more robust tools with which to plan receiving the goods.

The application, StoreTrac from Philadelphia-based PCSTrac, is a Web-based inventory control and management application that delivers a store-level snapshot of shipments. It has been deployed across all the company's retail brands, a total of approximately 430 stores.

According to Rick Chavie, VP of OmniCommerce at hybris Software in Atlanta, there are a few steps brands can take to make the most of Facebook Home.

"Give customers an incentive to activate push notifications through to Facebook," Chavie said. "You may not be able to get people to check your brand app regularly, but you indirectly feed it through Facebook Home."

Another way is to focus on time-of-day placement based on extrapolation of when customers tend to use your own app.

Jim von Maur

President, Von Maur

HEADQUARTERS Davenport, Iowa

TYPE OF BUSINESS Department store retailer

NUMBER OF STORES 35 in 11 states (27 Von Maur stores, eight Dry Goods stores)

Seventeen years ago, in the January 1996 issue of Chain Store Age, Jack Arth, who at the time was president of Von Maur, explained how the circa 1928 department store retailer set out to differentiate itself from competitors such as the then hugely influential Federated and May chains.