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Bebe names American Eagle exec as marketing VP
Los Angeles -- Bebe Stores, Inc. is naming Keith Keegan as senior VP of marketing, effective May 13. Keegan will be in charge of all aspects of marketing and branding across all Bebe brands and report to CEO Steve Birkhold.
Previously, Keegan has worked for Abercrombie and Fitch, Limited, and Express and most recently served as VP of marketing and creative director for American Eagle and the Aerie brand.
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Mixed-bag for retailers in April; TJX, Gap and The Buckle shine
New York -- TJX Cos., The Buckle and Zumiez all reported better-than-expected same-store sales for April, even as concerns about the job market bit into other retailers’ results.
TJX Cos. said that same-store sales in April were up 8% on strong customer traffic, better than 6.8% increase that analysts had expected. For the four weeks ended May 4, total revenue rose 9% to $2 billion.