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Back-to-school sales forecast to fall
Average spending per school age child is expected to decline this year from 2012 levels, according to the National Retail Federation, setting the stage for heightened competition in an already intensely competitive seasonal selling period.
NRF said spending per child in grades K-12 would decline to $634 in 2013 compared to $688 last year and spending per college student would decline to $836 from $907. The trade group forecast total K-12 spending of $26.7 billion and total back-to-college spending of $45.8 billion for a combined market size of $72.5 billion.