Apparel

WASHINGTON — Retailers had sales gains in many back-to-school categories like clothing and sporting goods but experienced surprising declines in home-based categories, including building materials and furniture stores, according to the National Retail Federation. 

The world’s largest retail trade association found that July retail sales — excluding automobiles, gas stations and restaurants — increased 0.3% seasonally, adjusted from June and increased 5% unadjusted year-over-year.

New York -- Activist investor Bill Ackman of Pershing Square Capital Management plans to abandon his push for a quick replacement to J. C. Penney CEO Mike Ullman, according to the New York Post. The report says that it now appears that Penney will proceed with a more deliberately paced search for a replacement for Myron Ullman, who assumed the role of interim CEO in April in the wake of Ron Johnson's firing.   

Denver -- Thirty-one percent of survey respondents said they won't be shopping for any back-to-school products at all, up from 27.7% last year, according to research published by The Integer Group. The results were in the latest issue of “The Checkout, an ongoing shopper behavior study conducted by Integer and M/A/R/C Research.

With fewer people shopping, certain channels will see a drop in traffic. Integer predicts that mass, clothing, and drug will take the largest hit, losing 2.3%, 3.2%, and 5.5% of shoppers this year compared to last.

New York -- Brooks Brothers has named Vivien Kronengold as the company’s executive VP and chief marketing officer, a newly created position. The company also appointed Mauro Calderan as COO. Calderon previously served as senior VP, distribution and logistics.

The appointments come less than a week after Brooks Brothers president and COO Diane Ellis was named CEO at the Limited.

New York -- Gap is celebrating its brand heritage with a fall global marketing campaign – Back to Blue – that is one of the broadest reaching in its history. The campaign spans outdoor, direct, social, in store, digital and also includes a return to television.

Spokane, Wash. -- Ecova, a total energy and sustainability management company, has been selected by specialty retailers Shoe Carnival and Five Below to provide utility expense and data management services. Ecova will assist the chains in monitoring, understanding and reducing energy across their portfolios.

Los Angeles – American Apparel is automating in-store inventory tracking processes with a wide-area RFID, eliminating the need for handheld readers. As reported by RFID 24-7, following a six-month pilot, American Apparel has deployed an automated inventory system using fixed RFID antennae mounted in ceiling track lights at all locations in North America.

NEW YORK — Brooks Brothers has named Vivien Kronengold as the company’s EVP and chief marketing officer, a newly created position. 

Kronengold will be responsible for leading the company’s global marketing strategy and will oversee all areas of marketing communications, including brand advertising, creative, digital and social media, direct, visual merchandising, public relations and events.

LOS ALTOS, Calif. — Catalog Spree, a personal digital mall that lets consumers browse and shop their favorite catalogs, has expanded the men’s section of its mobile app to include lookbooks featuring Kenneth Cole, Original Penguin, Perry Ellis and Thomas Pink. 

New York City -- Fashion retailer Marc Jacobs will enter the beauty category with his first store dedicated to cosmetics and beauty items.

The nearly 500-sq.-ft. store has opened at 385 Bleecker Street in Manhattan and, according to a Women’s Wear Daily report, will showcase the designer’s 121-SKU color cosmetics collection, as well as his fragrances with Coty Prestige.