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Brandlive lands New Balance as latest client
Real-time broadcasting and commerce company Brandlive announced that it would be partnering with New Balance for a four-day campaign to debut additions to the shoe company’s 880 line.
Through Aug. 14, Brandlive will introduce retailers and New Balance to the sneakers, and New Balance will use the platform to train field representatives and brief them on the new line of shoes.
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Jo-Ann Stores CEO resigns
Hudson, Ohio – Travis Smith has resigned as president and CEO of Jo-Ann Fabric and Craft Stores. Until a replacement has been identified, Jim Kerr, executive VP and CFO, will serve as Interim CEO of the company, while continuing in his current role as CFO.
The board of directors is undertaking a comprehensive search to identify a replacement. In his role as interim CEO, Kerr will partner with Riddi Kline, executive VP of marketing and merchandising, and Tom Williams, executive VP of operations and HR, to manage the business.
