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Ross opens La Mesa, Calif., store Oct. 11
Dublin, Calif. - Ross Dress for Less will open a new store in Southern California, on Oct. 11. The store is located in the La Mesa Center in the city of La Mesa, a suburb of San Diego.
This new opening is part of the retailer’s 2014 expansion program, totaling approximately 75 new locations during the year. -
Appealing to Gen Y Shoppers
Increasingly, people are endlessly fascinated by the traits, values, work habits and shopping patterns of millennials, also called Generation Y. Why is all this attention being paid to people born between the early 1980s and 2000s? It’s quite simple: They are a generation of influence, in numbers similar to that of baby boomers, but with an outlook unlike one we have ever seen.
According to Javelin Strategy & Research, by 2015, Gen Y income is projected to exceed that of boomers.
