Apparel

Rack Room Shoes builds mobile loyalty program from ground up

Mixed-use projects have become a consumer home base

The concept of a shopping center as a place where people simply show up to make a few purchases and leave is becoming passé. Increasingly, developers are building mixed-use centers that include residential, office and entertainment components, which turn them more into a consumer home base and less of a functional destination.

New York -- Uniqlo is partnering with DOOB, a global provider of 3D technology-based products and services, on an interactive holiday campaign called the “Selfless Selfie Project. The program encourage people to take a selfie that isn’t as much about them but about giving back – such as pledging to do something to give back to their local community.

Uniqlo's latest interactive global campaign, called the ‘Uniqlo Selfless Selfie Project,’ encourages consumers to take a selfies and give back this holiday season.

Participants must post a selfie with a pledge to do something nice for a loved one or for their local community to social media using #3DSelfie for a chance to win a full-body 3D replica of themselves dressed in Uniqlo holiday clothing.
 

Chengdu, China – Online apparel wholesaler Milanoo has launched a new version of its shopping app for both iPhone and Android. Based in Hong Kong, the company offers clothing and apparel to more than 180 countries worldwide, and serves customers in eight languages.

The new Milanoo app 2.0 includes push notifications of new arrivals and flash sales, order tracking, Facebook sign-in, and secure payment options including PayPal, credit card and Western Union money transfer.  

Dublin, Calif. - Ross Dress for Less will open a new store in Southern California, on Oct. 11. The store is located in the La Mesa Center in the city of La Mesa, a suburb of San Diego.  

This new opening is part of the retailer’s 2014 expansion program, totaling approximately 75 new locations during the year. 

Increasingly, people are endlessly fascinated by the traits, values, work habits and shopping patterns of millennials, also called Generation Y. Why is all this attention being paid to people born between the early 1980s and 2000s? It’s quite simple: They are a generation of influence, in numbers similar to that of baby boomers, but with an outlook unlike one we have ever seen.

According to Javelin Strategy & Research, by 2015, Gen Y income is projected to exceed that of boomers.