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Propelics helps Family Dollar improve mobile strategy
San Jose, Calif. -- Propelics, a provider of enterprise mobile strategy and mobile apps, today announced strong adoption for its solutions in the retail market. The company said it helping such retailers as Family Dollar, Payless ShoeSource, and Hallmark as improve the customer, store associate, and store operations experience though the implementation of a solid enterprise mobile strategy.
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Survey: Female shoppers driven by mobile alerts fueling in-store sales
Los Angeles -- Women are more responsive to mobile alerts detailing discounts and more likely than men to shop in-store to save on shipping costs, according to recent data from fashion shopping app Snapette, a business unit of PriceGrabber. The survey revealed that mobile ad spend grew by 81% this year, with women aged 25-34 driving the highest click through and conversation rates.