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Report: Penney cutting back on Joe Fresh, Michael Graves and Martha Stewart
New York -- J.C. Penny will eliminate the jcp menswear brand and reduce the assortments in its Joe Fresh, Michael Graves and Martha Stewart lines, Reuters reported. All four brands were introduced by former CEO Ron Johnson. Penney plans to use the resulting space to emphasize its exclusive private-label brands.
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NHL shops, Dick’s Sporting Goods
In a first-of-its-kind professional sports league shop-in-shop concept in a major retail chain, Dick’s Sporting Goods and the National Hockey League launched three NHL branded shops in Dick’s locations in Lombard, Ill., Cranberry Township, Pa., and West Nyack, N.Y.
The 400-sq.-ft. shops stock a variety of men’s, women’s and children’s lifestyle apparel, jerseys, headwear, outerwear and accessories featuring top NHL-licensed brands. The assortment includes authentic and lifestyle home team merchandise to cater to a wide range of fans.