Apparel

Banana Republic will unveil an omnichannel marketing campaign called “True Outfitters” in March 2014.

Styled by Jessica Diehl and shot by Mikael Jansson, the campaign was developed with Laird+Partners, Banana Republic's advertising agency. The campaign will appear in March and April publications, supplemented by outdoor, online and direct mail. Digital portions include a dedicated website and a special YouTube event on March 2.

Toronto - Loblaw Companies Ltd. and its affiliates, the owners of Joe Fresh, have signed three separate partnership agreements that bring the brand into 23 new countries. The agreements cover markets in the Middle East, North Africa, Europe, and South Korea.

Lexington, Mass. – Vertical footwear retailer Keds is launching an omni-channel marketing campaign called the “Keds Brave Life Project.” The campaign is aimed at encouraging positive development of girls and young women.

New Albany, Ohio -- Abercrombie & Fitch Co. has confirmed that Engaged Capital, which it says owns approximately 0.58% of the outstanding shares of Abercrombie & Fitch, has submitted notice to nominate five candidates to stand for election to the Abercrombie & Fitch board of directors.

Vancouver, Canada – Lululemon Athletica Inc. is reportedly ending its ban on customers who have resold its goods on sites such as EBay and Amazon.com from purchasing items on its e-commerce site. According to Bloomberg, Lululemon instituted the policy to stop consumers from purchasing and reselling merchandise in bulk, but is rescinding it after a large volume of customer complaints.

San Jose, Calif. – Sales for Valentine’s Day this year fell prior to the holiday compared to the same period in 2013, but rose on the actual holiday itself, Feb. 14. According to new figures from site analytics provider RetailNext, men’s stores (that have gifts for men) saw decreased (-13.8%) sales the day before Valentine’s, but an increase of +22.2% in sales on Valentine's Day itself in 2014.

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Dublin, Calif. - Ross Dress for Less will open four new locations in the greater Chicago area on March 8, 2014. These openings bring the total number of Chicago area stores to 35 for the retailer.

Newport Beach, Calif. -- Engaged Capital, an investment firm specializing in small and mid-cap North American equities and stockholder of Abercrombie & Fitch Co., has named five nominees for the Abercrombie & Fitch board of directors. The nominees are Alexander P. Brick, former CEO of Specialty Retail Group; Robert D. Huth, former CEO of David’s Bridal; Michael W. Kramer, former COO of J.C. Penney; Diane L. Neal, former CEO of Bath & Body Works; and Glenn W. Welling, CIO and managing member of Engaged Capital.

San Francisco – Gap Inc. will raise the minimum hourly wage for all U.S. employees to $9 in 2014, and then raise it again, to $10, in 2015. The move will affect about 65,000 store employees across the company’s brands, which include Gap, Banana Republic, Old Navy, Piperlime, Athleta, and Intermix. Gap's announcement comes amid a nationwide debate about the minimum wage.